Whenever you want to open a website online, you open your browser (e.g., Google Chrome, Mozilla Firefox, etc.), and you type the name of the website you want to visit in the address bar. That series of letters and/or numbers you type to visit a certain website is called a domain name. For example, the domain name of our website is hostwithjbklutse.com. Technically, a domain name is not required to reach a website since you can access a website by typing its IP address alone. If you type 173.237.190.105 instead of hostwithjbklutse.com, our website will open still. However, your clients will never trust your business or recognize your brand if you don’t own the domain name for it. In this day and age, you won’t find a single reputable online business that doesn’t own a domain name.